About Polygonning Services Why T&W Get Started
Full-Service Digital Advertising · Richmond, VA

Put Your Business
In Front of the
Right People

Tribe & Whiskey is a full-service digital advertising agency built on 15 years of media experience — combining precision targeting with the full digital channel stack to drive measurable results for mid-size businesses.

Our Secret Weapon Let's Talk Strategy
Tribe & Whiskey
15+
Years in
Advertising
14
Digital Ad
Channels
1yr
Audience
Lookback
1
Point of
Contact
What Makes Us Different

One Agency.
Every Channel.
One Strategist.

Most agencies specialize in one or two channels. We run the full stack — display, social, CTV, audio, SEM, email, native, video, and more — all under one roof, managed by one strategist who knows your business. No account managers playing telephone. No bloated teams.

Targeted Display Social Ads CTV / OTT Digital Audio SEM Email Native YouTube Armalot Network IP Targeting Mobile Polygonning
15+
Years in Media
& Advertising
14
Ad Channels
& Formats
1yr
Audience
Lookback Window
1
Point of Contact
for Everything
Our Signature Capability

Mobile
Polygonning

Hyper-precise location targeting that most agencies simply don't have access to. We capture device IDs from physical locations and follow those exact people across every digital channel.

Draw Any Boundary
Define a custom polygon around any location — a competitor's store, an event, a neighborhood — and capture every device that physically visits.
Up to 1-Year Lookback
Target audiences based on where they were up to one year ago — reach competitor customers, event attendees, or seasonal visitors long after they've left.
Follow Them Everywhere
Captured device IDs are matched across social platforms and in-app environments — putting your ads in front of the right people across the channels they use most.
Ask About Polygonning
How It Works

Turn Physical Locations
Into Digital Audiences

Most agencies can't do this. We can — and it changes what's possible for your campaigns.

01
Draw the Boundary
Map a custom polygon around your target — as tight as a single storefront or as broad as a zip code.
02
Capture Device IDs
Any device that enters the boundary gets captured — building a verified real-world audience, not modeled lookalikes.
03
Stay In Front of Them
Matched devices are served your ads across social platforms, display networks, and in-app environments — keeping your message in front of the right people.
04
Retarget & Refine
Continue reaching captured audiences with follow-up messaging across channels to move them further down the funnel.
About Tribe & Whiskey

Built on 15 Years
in the Trenches

Tribe & Whiskey was built on a simple belief: mid-size businesses deserve big-agency strategy without big-agency overhead.

Owner Jeff Moore spent 15 years in radio and digital advertising sales before launching Tribe & Whiskey as a full-service digital advertising agency headquartered in Richmond, VA. That background means one thing for clients: a strategist who knows what actually moves the needle, not just what looks good on a report.

Through our exclusive media partnerships, we secure wholesale ad inventory at rates most agencies can't access — giving clients premium placements across all 14 digital formats at competitive CPMs, managed through a single point of contact who knows your business by name.

We serve clients across the country, from local retailers to regional brands to multi-location businesses.

🏆
15+ Years Experience
Radio and digital advertising spanning strategy, sales, and execution across every major channel.
🎯
Proprietary Targeting
Mobile polygonning and precision audience tools most agencies simply don't have access to.
📍
Richmond, VA Based
Local roots, national reach. Serving mid-size businesses coast to coast.
🤝
One-Stop Shop
Every channel, every format, one strategist. No hand-offs, no layers, no confusion.
What We Do

Digital Advertising Solutions

Every channel that matters — display, social, CTV, audio, SEM, email — managed under one roof by one strategist who knows your business.

🎯
Targeted Display
Website banner ads using retargeting, contextual, and behavioral strategies across managed networks — reaching the right users wherever they browse.
📱
Social Media Ads
Static and video in-feed deployment across Meta, Instagram, Snapchat, Pinterest, TikTok, and LinkedIn.
📲
Mobile Polygonning
Our signature capability. Capture device IDs from physical locations with a 1-year lookback window and follow those exact audiences everywhere.
📺
Connected TV (CTV)
Large-screen and OTT commercial deployment with post-impression analytics, channel-based targeting, and audience extension.
📡
Performance CTV
Outcome-based CTV advertising with advanced attribution — site visits and conversions tracked at the campaign level.
🎙️
Digital Audio
Streaming radio commercials delivered to identified audiences across multiple streaming exchanges.
📰
Native Advertising
In-feed native placements based on content and behaviors, with options for custom landing page development.
▶️
YouTube & Instream Video
Trueview view-based video on YouTube targeting behaviors and consumption habits, plus instream video across the web.
🔍
Search Engine Marketing
Get found on Google when it matters most. Paid search campaigns managed on a straightforward fee model.
✉️
Email Marketing
Targeted list acquisition by demographics, interests, and behaviors — scalable from 1,000 to 900,000+ contacts with matchback reporting.
🎯
Specialized Network: Armalot
Exclusive access to the Armalot network — purpose-built for the firearms, hunting, and outdoor industry with verified audience targeting.
🏠
IP Targeting
Match physical addresses to IP addresses and serve display ads directly to households and businesses — hyper-local precision advertising.
Why Tribe & Whiskey

What You Get That You
Won't Find Elsewhere

Most agencies pitch services. We build strategies. Here's what makes Tribe & Whiskey different from every other agency you'll talk to.

01
Precision Over Volume
We don't believe in spray-and-pray advertising. Every campaign is built around a specific, validated audience — not demographic guesses.
02
True Full-Service
One partner for all 14 digital formats. Strategy, creative specs, trafficking, reporting, and optimization — all in one place.
03
Exclusive Location Intel
Mobile polygonning gives you audience data your competitors don't have — built from real-world visit data, not modeled lookalikes.
04
Transparent Reporting
No vanity metrics, no black-box dashboards. Clear, honest reporting tied to outcomes that actually matter to your business.
05
Direct Access
You work directly with the person running your campaigns — not an account manager relaying messages to a team you've never met.
06
Solo Agency Speed
No committee approvals. No 5-day turnaround on a simple question. Real answers from a real strategist — fast.
Get In Touch

Ready to Build a
Smarter Ad Strategy?

Tell us about your business and goals. We'll put together a custom digital strategy built around the audiences that matter most — and show you what mobile polygonning can do for your specific market.

Email
jeff@tribeandwhiskeymktg.com
Location
Richmond, VA — Serving clients nationwide
Response Time
Within 1 business day
LinkedIn
Connect with Jeff Moore
Send a Message